Privacy Policy — SO

Last updated: 26 October 2026 · Contact: support@thesoapp.com

SO is a voice-call and chat app with AI characters. This page explains honestly what we collect, why, how long we keep it, and how you control it. The Arabic version is the reference text.

1. What we collect

Data	When	Why
A random device ID	From first launch (guest mode)	To run the free trial and tie your balance and memory to your device
Account (Sign in with Apple or email: account ID and email, which may be hidden with Apple)	If you choose to sign in	To keep your balance and memory across devices, and for the "Late-night talks" mood
Birth year	When unlocking "Late-night talks"	To confirm you are 18 or older. We don't ask for your full birth date
The name you want the character to call you	Optional	Personalization
Content of calls and chats (audio recording and text)	While you use the app	To run the service and personalize your experience; stored (see section 3)
Character memory: summaries and facts extracted from chats (such as your name, work and city)	After chats	So the character remembers you
Usage and subscription: minutes, messages and subscription status	While you use the app	Billing and limits. Payments go through Apple; we never see your card or bank details
Technical data: device type, OS, crashes, usage times	Automatically	Running the service and fixing bugs
Ad measurement data: which ad brought you to the app, short events (sign-up, first call, purchase and its value), and the advertising identifier (IDFA) only if you allow tracking	Automatically on install and use	Measuring how well our ads work (see section 2)

We do not collect your contacts, location or photos.

2. How it is processed

We use trusted service providers to run the app — hosting and storage, AI processing, on-demand search, account and sign-in, and purchases through Apple. They process data only on our behalf, only as needed for the service, and only after your consent in the app, and are bound to protect it at a level no lower than this policy. If you decline, we send nothing to any of them.

Providers: ElevenLabs, OpenAI, Google (Serper), Cloudflare, Supabase, Resend, Apple, RevenueCat, AppsFlyer.

Ad measurement and tracking: We use AppsFlyer to learn which of our ads brought us users. It receives install signals and short events (sign-up, first call, purchase and its value), and shares measurement results with the ad platforms we run campaigns on. The advertising identifier (IDFA) is used only if you allow tracking in Apple's prompt (App Tracking Transparency); you can change this any time in Settings → Privacy & Security → Tracking. We never send them your chats, recordings, email or name.

We do not sell your data, and we do not share it with anyone else except for ad measurement as described above, or when the law requires it.

3. Retention and deletion

We keep your conversations — call recordings and their transcripts, chat messages, and the character's memory (summaries and facts extracted from them) — to run the service, improve it and personalize your experience, until you delete them or your account.
When you delete, we remove your data from our systems and from our service providers within 30 days.
Ad measurement data is not tied to your account (we do not send AppsFlyer your account ID); to request its deletion, email support@thesoapp.com.
We never use your voice to clone it or to train voice models, and we do not store a voiceprint.

4. Your controls

From Settings → Privacy in the app:

Turn memory off: the character stops using your memory in chats.
Reminders: if you turn them on, we occasionally send a reminder notification about something you mentioned in your calls, and occasionally a general notice from SO about something important. You can turn them off anytime in Settings.
Clear memory: deletes the summaries and extracted facts.
Download my data: a text copy of your memory.
Delete account and all data: deletes the account, device ID, memory and balance. It cannot be undone. Also available for guests (delete device data).
For any other request (correction, objection, complaint): support@thesoapp.com. We reply within 7 days.

5. Age

The app is for people 17 and older; "Late-night talks" is for 18 and older with a signed-in account and birth year. If we learn of an account below that age, we delete it.

6. Security

Connections are encrypted, access to your data is limited to a small team, and provider keys never leave our servers. No system is 100% secure, and we will notify you if an incident affects your data.

7. Changes

For any material change we show a notice in the app and update the date at the top of this page.